廚房的概念源于餐飲業(yè)，指的是食材統(tǒng)一采購、統(tǒng)一配送、標(biāo)準(zhǔn)化生產(chǎn)的一體化廚房模式。在媒體融合過程中，“廚房”模式的優(yōu)勢在于，通過集中采集、集約化生產(chǎn)，可以有效整合人力、信息、渠道等資源，從而提高該模式下的資源利用效率。那么廚房設(shè)備提升影響力的小方法是什么呢？

The concept of central kitchen originates from the catering industry and refers to the integrated kitchen mode of unified purchase, unified distribution and standardized production of food materials. In the process of media integration, the advantage of "central kitchen" mode is that through centralized collection and intensive production, it can effectively integrate human, information, channels and other resources, so as to improve the resource utilization efficiency under this mode. So what are the small ways to enhance the brand influence of central kitchen equipment?

隨著近年來國內(nèi)大眾餐飲行業(yè)的樂觀形勢，餐飲機(jī)械行業(yè)也迎來了絕好的機(jī)會。雖然很多公司還沒有反應(yīng)過來，但有的設(shè)備廠家已經(jīng)推出了自己的。影響力成功的一步是帶頭。

With the optimistic situation of the domestic mass catering industry in recent years, the catering machinery industry has also ushered in excellent opportunities. Although many companies have not responded yet, some equipment manufacturers have launched their own brands. The first step to brand influence success is to take the lead.

隨著食品機(jī)械市場的樂觀，現(xiàn)在無論是在網(wǎng)絡(luò)上還是現(xiàn)實中，我們都可以看到很多企業(yè)已經(jīng)開始進(jìn)入食品機(jī)械行業(yè)。當(dāng)大家都在打戰(zhàn)時，有些并沒有跟風(fēng)，而是堅守“質(zhì)量服務(wù)”的理念。憑借良好的產(chǎn)品質(zhì)量和周到的售后服務(wù)，在中高端市場站穩(wěn)了腳跟。

With the optimism of the food machinery market, we can see that many enterprises have begun to enter the food machinery industry, both on the Internet and in reality. When everyone is fighting a price war, some brands do not follow suit, but stick to the concept of "leading quality and service". With good product quality and thoughtful after-sales service, we have a firm foothold in the medium and high-end market.

即使我們有別人可以有的產(chǎn)品，我們的服務(wù)也可以由別人來做仍然可以站在行業(yè)的前沿。為什么？因為我們在創(chuàng)新，所以如果我們想在一個長期競爭的行業(yè)中保持，那么產(chǎn)品創(chuàng)新就很重要。目前，它以強(qiáng)大的制造能力聞名于世，模仿能力，但缺乏創(chuàng)新的精神和能力。成功的會在產(chǎn)品細(xì)節(jié)上不斷創(chuàng)新，讓產(chǎn)品的科技含量和性能遠(yuǎn)超同行。

Even if we have products that others can have, our services can be done by others, and we can still stand at the forefront of the industry. Why? Because we are innovating, product innovation is very important if we want to stay ahead in a long-term competitive industry. At present, it is famous for its strong manufacturing ability and unparalleled imitation ability, but it lacks the spirit and ability of innovation. Successful brands will continue to innovate in product details, so that the scientific and technological content and performance of products far surpass their peers.

此外，廚房設(shè)備企業(yè)在實現(xiàn)盈利的同時，還必須承擔(dān)相應(yīng)的社會責(zé)任。企業(yè)責(zé)任主要包括對人的責(zé)任、對環(huán)境的責(zé)任和對社會的責(zé)任三個方面。一個有良知、有責(zé)任感的企業(yè)，必然會贏得客戶和行業(yè)的認(rèn)可，輕松樹立良好的影響力。

In addition, while making profits, the central kitchen equipment enterprises must also bear corresponding social responsibilities. Corporate responsibility mainly includes three aspects: human responsibility, environmental responsibility and social responsibility. An enterprise with conscience and sense of responsibility is bound to win the recognition of customers and the industry and easily establish a good brand influence.

廚房的運(yùn)作模式可以豐富同種材料的共享利用，形成多層次、多角度、多渠道的傳播效果。更多相關(guān)的內(nèi)容您可以關(guān)注我們的網(wǎng)站suoniao.com.cn來咨詢！

The operation mode of the central kitchen can enrich the sharing and utilization of the same kind of materials and form a multi-level, multi angle and multi-channel communication effect. For more relevant content, you can follow our website suoniao.com.cn Com to consult!